Castro leverages his own Latino identity to reject Trump’s race politics. In an ad titled “A Message to Donald Trump,” he speaks directly to camera and to Trump: “You referred to countries as shitholes. You urged American congresswomen to ‘go back to where they came from.’ You called immigrants racists. Innocent people were shot down because they look different from you. Because they look like me. They look like my family. Words have consequences. ¡Ya Basta!”