February 10, 2020 - Klobuchar’s Closing Message in New Hampshire is Empathy

In her closing message before the New Hampshire primary election, Klobuchar releases an ad titled “Empathy” that argues she will bring empathy to the White House, in contrast to Trump. She is shown repeatedly saying, “I know you and I will fight for you.” As a trait, empathy is more often assumed and expected of women than men. In this case, Klobuchar can leverage that stereotypical association to her potential advantage.