July 22, 2019 - Warren’s Selfie Strategy Deconstructed

The New York Times provides a look into “How to Get a Selfie with Elizabeth Warren in 8 Steps.” Beyond presenting the logistics of Warren’s unprecedented approach to voter contact, the piece illustrates a strategy Warren employs to both connect with voters and communicate traits like empathy, likability, and stamina. Women candidates often face heightened scrutiny on these measures, both those that are demanded more from women (empathy and likability) and those that are expected in masculinized political offices (stamina).